In previous years, we’ve seen the release of everything from sneakers to that infamous mouthwash with Pride-themed packaging and, well, not much else. This is especially unsavory after a year that hit the community especially hard, financially-speaking. Still, some LGBTQ leaders have accused brands of pushing “pinkwashed” products-essentially using Pride as a marketing tool and profiting off the community without giving anything back. But how relevant is Pride merch in a year that found us all struggling to celebrate?īrands working with the LGBTQ community isn’t new: H&M has been a longtime collaborator with LGBTQ actors and activists, and their “ Beyond the rainbow” initiative will donate funds to the UN Free & Equal campaign, a global fight for equality led by United Nations Human Rights. Within the past few years, several brands have launched “Pride-themed” collaborations and merchandise. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.Ĭovid-19 may have cancelled parades and parties in 2020, but Pride Month, as a summer-long celebration of diversity, acceptance and love, will continue on this year-though not without controversy.
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